TOM PAUL

Website Animations

I created a series of 3D animations for Cirrus LED focused on explaining their modular LED screen ecosystem in a clear and visually engaging way.

The project showcased different screen sizes and configurations, as well as AI driven solutions, highlighting how the system adapts and scales across a wide range of use cases.

The videos illustrated how the products perform in real world conditions, including large outdoor billboards exposed to environmental factors and interior commercial spaces such as retail and corporate environments.

A key goal was to show how the different components connect and work together as a unified system rather than as individual products.

I was fully responsible for the 3D pipeline, including modeling, texturing, lighting, and animation. The project was developed under a very tight deadline, which required efficient workflows, clear visual decision making, and a strong focus on communicating complex technical ideas through clean, readable animations.